Senior Marketing Executive

Role Summary

Adamo is seeking a results-driven Senior Marketing Executive to lead digital growth across the company’s B2B lead-generation websites. This role requires a strong combination of content strategy, technical SEO/GEO, website optimization, and marketing analytics to improve qualified lead generation and support business growth in international markets.

Key Responsibility 

• Own and execute digital marketing initiatives across three company websites.
• Develop and manage B2B content plans, including service pages, landing pages, case studies, thought-leadership articles, and lead-generation content.
• Drive GEO/AEO initiatives to increase visibility in generative AI search and answer platforms.
• Monitor and improve technical SEO performance, including indexing, crawlability, redirects, site structure, internal linking, sitemaps, and canonical implementation.
• Use Google Analytics 4 and Google Search Console to evaluate traffic quality, user behavior, conversion paths, and lead sources.
• Optimize website journeys, calls-to-action, landing pages, and internal link structures to increase conversion rates and lead quality.
• Manage the handover and continuation of ongoing website growth initiatives across all three platforms.
• Collaborate with content, design, development, and leadership teams to align marketing execution with business development priorities in Singapore and Australia.

• 4+ years of experience in digital marketing, preferably in B2B technology or IT services.
• Strong understanding of SEO & GEO, content marketing, on-page optimization, and technical SEO & GEO principles.
• Hands-on experience with GA4, Google Search Console, and performance analysis for lead-generation websites.
• Ability to create, review, and optimize long-form B2B content with a strong commercial and conversion mindset.
• Experience working cross-functionally with developers, designers, and content teams.
• Clear understanding of how search intent, page structure, CTAs, and funnel performance influence qualified lead generation.
• Excellent written English communication skills

Bachelor’s degree in Marketing, Communications, or a related field.

• Salary: open to negotiate
• Probation 90% salary.
• Working time: Monday – Friday.
• 13th month salary
• Salary review every 6 months
• Holiday bonuses, quarterly bonuses, seniority bonuses
• Personal birthday gifts
• Working in a professional environment, with foreign partners
• Travel, team building 2 times/year
• Annual health check-up
• Support to participate in training courses to improve knowledge and skills