B2B Senior Marketing Specialist

Lead Generation: Develop and execute multi-channel digital lead generation strategies across Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Email Marketing, Social Media, and Paid Advertising; working closely with Sales and key stakeholders to align marketing efforts with business objectives and optimize lead quality and conversion.

*GEO/AEO: 

• Collaborate with the Content Marketing team to strategize, develop, and implement GEO and AEO initiatives.
• Optimize content to enhance visibility, relevance, and discoverability across AI-powered platforms such as ChatGPT, Perplexity, and Gemini.
• Monitor performance, analyze impact, and continuously refine strategies based on data-driven insights.

*Email Marketing:

• Design and execute end-to-end email marketing campaigns to nurture, engage, and convert B2B leads.
• Manage email databases, audience segmentation, and personalization to ensure targeted and effective communication.
• Track, analyze, and report on campaign performance, providing actionable insights to improve engagement, conversion rates, and ROI.

*Social Media:

• Develop and implement a strategic LinkedIn content plan aligned with the company’s B2B positioning and brand voice.
• Create compelling and high-quality content, manage online communities, and foster meaningful engagement with target audiences.
• Monitor key performance metrics (reach, engagement, CTR, lead conversion) and optimize content strategy accordingly.

*Paid Advertising:

• Plan, manage, and optimize performance-driven campaigns on Google Ads to support lead generation and brand awareness objectives.
• Strategize, create, and optimize B2B LinkedIn advertising campaigns, including audience targeting, creatives, budgeting, and bidding strategies.
• Analyze campaign performance, identify optimization opportunities, and recommend improvements to maximize ROI and efficiency.

*Branding:

• Partner with cross-functional teams to ensure consistent brand messaging and visual identity across all digital marketing channels.
• Contribute to building and maintaining a strong, credible, and cohesive B2B brand presence that aligns with overall business strategy.

• Minimum 5 years of experience in digital marketing.
• Experience in B2B marketing is essential.
• Experience in the technology industry is a strong plus.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation platforms).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Creative and innovative thinker.
• Data-driven and results-oriented.
• Proficient in English in 4 skills (Equivalent to IELTS 6.5 or higher).

Bachelor’s degree in Marketing, Communications, or a related field.

• Salary: 25-30M
• Probation 90% salary.
• Working time: Monday – Friday.
• 13th month salary
• Salary review every 6 months
• Holiday bonuses, quarterly bonuses, seniority bonuses
• Personal birthday gifts
• Working in a professional environment, with foreign partners
• Travel, team building 2 times/year
• Annual health check-up
• Support to participate in training courses to improve knowledge and skills